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August 2023
1 Week

Money Follows

Luxury fragrance branding and packaging design

Created a cohesive brand identity that communicates luxury, ambition, and exclusivity
Established a consistent visual system across the logo, packaging, and marketing materials
Demonstrated how the fragrance could be positioned against other premium products in a competitive market
Completed the concept, design, mockup, and presentation process within one week
Adobe PhotoshopAdobe IllustratorLogo DesignPackaging Mockups

About This Project

Money Follows is a luxury fragrance branding project developed around themes of ambition, confidence, and exclusivity. The project includes a distinctive visual identity, perfume packaging, promotional materials, and realistic product mockups designed to position the fragrance as a premium lifestyle product.

TIMELINE

Days 1–2

Brand Concept

Defined the target audience, luxury market position, brand personality, visual references, and creative direction for Money Follows.

Days 3–4

Logo and Visual Identity

Designed the logo, selected the typography and color palette, and established the core visual language.

Days 5–6

Packaging and Mockups

Applied the brand identity to perfume packaging and created realistic product mockups in Photoshop.

Day 7

Marketing and Final Presentation

Created promotional materials, refined the final compositions, and prepared the completed branding presentation.

PROJECT MEDIA

See It In Action.

Money Follows screenshot 1
Money Follows screenshot 2
Money Follows screenshot 3
Money Follows screenshot 4
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Money Follows screenshot 7
Money Follows screenshot 8